Sunday, 20 October 2013
I got a chance to take my Dad for a drive in a new mustang once – his comment on owning an original 1960’s Mustang and being in the current version was… “sure the original was great, but it was bare-bones. With today’s improvements this is an outright better car” I was expecting nostalgia.
Like the updated Mustang, it’s an outright better platform today. My personal tips last year are totally out of date. As we end 2013, here are my personal tips to help you get in shape for the new year ahead!
1. Titles are so last century. Who are you really? Are you going to work one job for your whole career? Then why are you using goofy HR language to define yourself? Sure there’s the whole SEO argument but I truly feel you need a more realistic, holistic description. Same thing goes for a photo if you use one. Do NOT crop a wedding, graduation or group shot. Lastly, customizing your URL. It’s the secret handshake between fellow users, take 30 seconds to customize yours.
2. Your summary is NOT a cold blob one big bio. It needs to reflect the story of your past, present and future career told yes, in your own voice. Make it engaging, it’s not a novel it’s a 20 second ‘digital greeting’ especially in a world where your next client or employer WILL read it before meeting you.
3. Consider using the amazing new rich media portfolio and slideshare options to give your profile personality and colour. A picture tells 1000 words, your summary should be short, here’s how to say more with less.
4. Introductions. Never, and I mean NEVER use the standard “I'd like to add you to my professional network on LinkedIn” – customize EVERY single invitation. Start with people you worked with, mentors and expand outward. Slowly! If you wouldn’t invite them to your office, don’t let them in your network. Lastly, most LinkedIn users have some sort of post-secondary education. Never have I seen so many people invest so much money in a network they don’t use. LinkedIn has a powerful new alumni search function to help you reconnect with that nerd roomate turned tech-billionaire buddy from back in the day.
5. Managing your contacts. This is NOT a numbers game. You are CEO of You Inc. and this is your org-chart. Who is on your personal board, who are your generals, lieutenants and new recruits. Don’t forget to keep that tree trimmed, dump deadwood at least once a year. Most of all, use LinkedIn’s new contact features - they are outrageously awesome. It now reminds you about your last conversation and when to contact them again! You have a CRM at work, this is your career-relationship-management system!
6. Endorsements Vs. Recommendations. As I write this, I have 1,619 endorsements. They make me feel nice but they don’t really indicate expertise, rather how my network regards me ( thanks network!). More important are recommendations, they have become as important as that list you give HR when you’re applying for a job. You really need to focus on getting a few from previous employers and mentors in your sector. 3 to 5 are the minimum, over 20 is too much if you’re on the job hunt.
7. Time management. The number one thing people ask me about social media for business is “Paul how do you make the time?!”. My answer? As in all things, be strategic. Schedule a few minutes, I mean like 15 minutes a month to start. 15 a week to scale up and 5 mins a day if you plan on being a power-user. But first, go to settings and turn off ALL notifications, you drive the car, the car doesn’t drive you..it will bother you less, believe me. What do you do when you’re on? Just 1 ‘status update’ with an industry article per month, or week but max, one a day. Be active in groups, start and comment on discussions of just one or two, even if you’re a member of many.Consider using schedulers like Hootsuite to save you the time with updates ( it’s my Twitter secret ).
8. LinkedIn’s Company pages are no longer a ‘nice to have’. If you are a business owner, or PR/HR for a company or social-profit charity you NEED to have and maintain a company page. You can upload free marketing and product information and even have company updates. There is even new free analytics to help you keep track of activity. The ability to target your updates is just one of the many awesome business benefits of this feature. Working in philanthropy this is one of my reminders to charities, you are incorporated so make sure you have a page!! If only that when you create one, LinkedIn automatically links ALL current and former employee pages to your site. Here is a quick awesome video link.
9. Use Content! When I speak about social media for business audiences always ask “how do you get such amazing Twitter content from our sector?” Again, strategy says, if your own network and LinkedIn’s own amazing ‘Influencer’ network is producing SO much great content why not use it? Cross-functional use of schedulers like HootSuite allow you to take great content (from your ‘home’ page) and re-use it ( and engaging your LinkedIn network on Twitter with promotion of their services thrown in ) on other platforms like Twitter, or Pinterest etc…
10. Master mobile… these days I spend less time networking in coffee shops and more time on the go ( after all, sitting is the new smoking right Nilofer? ). I’m not saying I don’t use LinkedIn on a desktop but learning how to use your tablet to read content and your mobile phone to ‘look up’ someone before a meeting means you’ll be a better networking ninja on the go. As Mitch Joel says, we’re approaching the ‘one screen’ integrated world, be ready.
If you haven’t seen LinkedIn’s videos they are fantastic. And I often introduce myself at events by saying “hi, my name is Paul, networking is my oxygen and LinkedIn is my lungs” because the platform has done so much for me personally and the world of business networking these past ten years.
LinkedIn, it’s your personal career engine. I’ve given over 100 talks on using LinkedIn for business. If I can help your charity, your company or with your own profile, please reach out. Hope this post was of value, share your tips in the comments below! Thanks for reading,
Monday, 23 September 2013
I wanted to say a special welcome that was longer than 140 characters, and let you know what to expect for your follow...
I am on Twitter with a purpose. You won’t see pictures of my lunch, or me with celebrities or my kids making cute faces (much). You WILL find content on:
- Fundraising, philanthropy and charitable giving
- Business, management, strategy and leadership
- Networking, career and personal development
- Learning to use Social Media for Social Business
- Local content on Toronto , Canada
You’ll find other social feeds and my mission statement HERE
This is not a social profile. It’s 95% business ( 5% Other )
I help tweeps with career development, job searches in the end - I exist to help passionate professionals succeed.
Enjoy this quick video on ‘social business’
Saturday, 21 September 2013
Thanks for investing your time with me today!
Stuff I mentioned:
- What is netwalking?
- Nilofer Merchant: Sitting is the new smoking
- My first group netwalk
- Why Starbucks rules for networking
- Why Moleskine note books rule for networking
- Following up after networking
- Mitch Joel’s book : Ctrl + Alt + Del
- Two great netwalking articles: 1 & 2
Let’s make our meetings move!
Sunday, 15 September 2013
I kind of forgot how!
Now it’s no secret I’m a business book addict ( if you haven’t seen my blog on the topic here it is ) and many of my peers know me as the “social business” guy. But with endless events/evenings like this even I know, it was time to disconnect.
So I took the digital vacation but it was really hard to have this time and not use it to read. Now, I was a staple at the nightclubs in University, but libation + gyration no longer provides me with euphoria or peace.
It was then a mentor gave me permission to read fiction again. A random tweet had reminded me that my favourite artist Douglas Coupland had put out a book ( about the disappearance of bees and our over-connected culture ) and had published an awesome lecture-story he told about the end of the world on radio across the country.
Recently great article hit the pages of Canada’s national magazine Maclean’s asking “Do Books Have the Power to Heal?”
Darn right they do.
My brain had been circling the drain for weeks, frustrations, negative thoughts, challenges were gumming it up. I gleefully read several thousand pages in 4 days ( if you haven’t read Steve Jobs’ biography, it’s worth it! ). One night, I sat outside, under a veranda in a thunderstorm engrossed in a book…I looked up and realized. Wow. I’m clear. I came out the other end of my vacation mentally refreshed, happy, rejuvenated and excited at the brain-reset and the creativity it jumpstarted!
As Lisa below tells the TED folks, books have power in life. It’s a nice reminder that the office and cubicle crowd have much to gain from it too.
So – tell me dear reader. Who is your favourite fiction author? CanLit celebrity Margaret Atwood just put out the final book in her latest trilogy – Thanksgiving approaches…
Thanks for reading, please, share in the comments below!
Sunday, 11 August 2013
If I had to wish for an epitaph on my business headstone it would be “the King of cards” – they have been a business and networking secret of mine for my whole career.
A secret I hope you find value in as I share today.
Many peers pat me on the head saying “oh that’s cute, you are a nice guy Paul and it’s sweet you like to send out cards to our donors ( as a fundraiser ), clients ( as a service professional ) and peers ( as a human professional ). Let me be clear, these people always need a selfish reason to do the right thing. So let’s talk selfish, ROI, WIIFM, whatever:
Cards = Cash. And if Cash is King then Cards are the King of Cash.
In a digital world, sending cards is SO rare, even the Harvard Business Review agrees! Besides showing that you took more time than an email, a Tweet, or even the post conference/ networking event dreaded cold-call style LinkedIn invitation.
Most of all it’s a way to actually increase the return on investment for the time you spend networking. If you entertain ( or if you eat ), you’ll know that making good food isn’t enough, it’s how you present and plate it that matters too! Well if you spent an evening at a networking event, or a whole week at a conference sending a card to show someone they stood out, that you value them, what you talked about, what you do and where to find you is HOW you ensure your time there was well spent.
So here are my four tips to conquor card writing:
1. Stay stocked . I have 50+ cards in my office at all times. A few for sympathy ( I work in legacy philanthropy which intersects with the estate planning world ), many ‘thank you’ cars but the vast bulk are blank cards. Buy in bulk at art or discount stores ( if you’re in Toronto like me, here is a list of some great places to buy cards ).
2. Be ready and make the time. Before a conference I prepare, self-address and hand-stamp over 100 cards. I complete them and mail them before I leave the hotel ( or if I include a picture from the conference, the day I return to the office ). Read this great article on how to write a great note ( I love that it includes making a habit out of writing them and quotes my favourite author on sales skills Michael Port ). If you use a CRM or keep donor/client files remember to photocopy/scan it, code, and keep it on file. This IS a move in your moves-management strategy!
3. Include a business card, every time. Yes, even if someone knows you what if they just moved jobs ( or if you moved jobs ). Yes even if you came back from a conference, they have 100 other cards in their luggage! My secret is these double sided photo stickers. But if you reminded them about business you should be doing in the card, shouldn’t they know how to find you? Right now!
4. Be a Real Human Being ( like Dave says ) – those 1000 cards your department sends out at the holiday season with illegible first names of people your donor/client don’t event know is so 1980’s and impersonal. Business IS personal, so make it specific and yes, authentic. Because as much as I love Jimmy Fallon you don’t want to use his card philosophy!
I hope this has been of value, please, share your suggestions in the comments below or with me on Twitter!
Ps. When watching the video. Replace “job” with anything else you want in life.
Wednesday, 17 July 2013
Everyone has that buddy who is a super-fan and sometimes goes overboard. That’s LinkedIn for me. 1,300 “Endorsements” – Thanks buddy, I don’t know what that means but I’m grateful for the support.
A couple days back LinkedIn told my entire 1,900+ person network “Congratulate Paul on his new job!”
But, I don’t have a new job. Kind of….
I became an instructor for with my professional association, the Canadian Association of Gift Planners.
Most people who know me, know that I love my profession, I love what I do so much when anyone else wants to do it too I’m there to help, always. I’ve given over 500 presentations through jobs and on my own time about legacy philanthropy, planned giving, bequestification whatever you want to call it.
This is me in 2001, a year after I started in the sector. Standing on a mountain in Banff. I was actually thinking “man I am so out of shape, I may die here” I was also thinking “after a lot of floating, this is what I’m meant to do, I feel it in my gut, in my soul” and just then our leader Brian Shea snapped this shot.
This is me, almost exactly 10 years later in 2011. At the summit of that same mountain taking the Advanced Course in Gift Planning. I have worked on over 100 million dollars in philanthropic plans, have helped launch dozens of powerful careers in my community and am still madly in love with what I do.
And although I started teaching the Planned Giving Course at the Georgian College Online Fundraising Program in 2010, teaching with the Gift Planning Association is a dream I dreamed all those years ago on that mountain.
One more thing we both know I couldn’t have achieved without YOU dear network. Every mentor, every coworker, every boss, peer, fellow volunteer has got me to this place.
I’m humbled and grateful but also this is why I fight so hard for the happiness and professional success of others.
Because you’ve helped make my dreams come true.
Like Jiro dreams of sushi ( below ) I dream of Gift Planning.
Thank you for dreaming with me!
Sunday, 14 July 2013
While I was putting together my first netwalking event ( networking while walking ) a few peers in the Barrie, Orillia and Collingwood area reached out to me suggesting we run one in Simcoe.
Yeah, I’m a Toronto guy, but I’ve always had a strong connection with the Simcoe area, covered it for years as a fundraiser and the Planned Giving Counsel of Simcoe County ( a philanthropic bizdev org ) has always been supportive in my work and career as have the great folks at the Barrie Public Library.
Target attendee is the same, fundraisers, entrepreneurs and people who care about career development. Cost is the same – nothing!
We’ll start off at the always awesome Casa Cappuccino, my business go-to in Barrrie and we’ll walk the waterline and end up back in town for an optional lunch. Meet around 8:30am, we’ll leave by 9am and be eating lunch around noon!
Business-Tweeters we’ll use the hashtag #NetwalkingBarrie
Everyone not using it, consider joining Twitter! Here’s a couple tips
Are you ready to take a walk to build your career, your business?
Hope so, Rebecca and I will see you there!
Sunday, 7 July 2013
This is a Paul Nazareth original :
Today I hosted my first “networking while walking” or “netwalking” event and it was for me, a roaring success. I had hoped to get 8 to 12, we had about 25 even with the threat of thunderstorms. And not a drop of rain fell on us all day, until the very moment we were done the walk – a testament to the power of positive networking!
A big thanks to those who came ( here’s a list so you can stay in touch with each other ) for investing your day with me. And as I mentioned, for investing your day in yourself, something I am always proud to facilitate.
After all, that’s what my twitter handle “U invited U” is all about!
I had some great discussions and truly learned from the those I talked to. I met some new peers who are going to help me with my work and career. I hope you did too. Thanks Nizam and tweeters for some great pictures too!
We walked through the beautiful University of Toronto campus, down the floral unexpected oasis of University Avenue, popped in on the Toronto Outdoor Art Exhibition and ended up for lunch at SkyDragon in Chinatown!
Networking is about human connection, today many of us learned more about the human side of each other. It will allow us to engage in better business too – hope to see you at one of my events one day soon!
Thanks for reading, I’ll always be walking with you dear reader. Supporting you as you seek success,
Saturday, 6 July 2013
It’s going to be long….
It’s not meant to be readable, it’s just for the 37 people coming to my first #netwalkingTO event tomorrow July 7.
You’ll learn more about each other obviously on the walk, which is why you WILL bring business cards ( um, and umbrellas it seems ).
My events are usually anti-RSVP so if you want to bring a friend, if you’re reading this from Twitter – hey, just show up. But come to walk, come to talk, come to network, we mean business!
So I’ve randomly sorted you into categories only because I don’t know all of you THAT well but those whose superpowers I know, I want to share so folks can discuss them with you!!
Now, you may not know that I created a personal Networking MVP Award called the Golden Crab. And we have TWO of those folks with us..
Lisa Taylor is seriously, changing the face of Canadian business for the better. As Baby Boomers decide not to retire but instead repurpose their skills and refocus their passions, Lisa is leading the way. Check out this board I created of her media content. Thinking about changing jobs, your career path? Talk to Lisa.
Ann Rosenfield is someone I’ve known in my fundraising career for a long time. She has held many roles in leadership, volunteerism, mentoring – someone who has walked alongside me with great wisdom but also great debate and dialogue.
Janice Cunning is someone I started playing more with because of a networking introduction ( of Liz Rejman, who is with us too! ) and has just rocked my business world since. A coach for professional fundraisers Janice is part of the reclaiming of my professional community’s soul. For all the fundraisers with us, Janice is someone you HAVE to meet.
Ahmed Nizam is an odd guy. His ‘day job’ is a professional with one of Canada’s best financial institutions. But I know him as the head-shot photographer who helped transform my personal career and those of dozens in my network. He is a young man of vibrancy and vision that is uncommon, but his humility allows him to be a seeker of knowledge. When people ask me about investing in the next generation, this guy is my personal networking lottery ticket. One day I’m going to see his work on an international stage and say, I knew that guy when….
One of the big reasons this event is happening is Liz Rejman! Who is driving to join us from London Ontario! Liz is a fellow instructor with me as part of the Georgian College Fundraising program and one of the first peers I really connected with on Twitter. Since then she has brought so much value into my professional life!
Blair DeMarco-Wettlaufer coming in from Kitchener is someone I met a few years ago at my first big talk about LinkedIn for business. Since then we’ve kept in touch and he continues to thrill me at how he is on the front lines of both social-business and adapting his century-old profession to a new interconnected digital world! Business folks, seek Blair out.
Linda Leja is a peer in philanthropy I don’t know too well and is coming in from London with Liz – but I recently saw her host the LRFRE conference and was wowed by her skills as part of her business “the Auctionista”. For several of the young women walking tomorrow, Linda displays some of the most fearless presentation skills I’ve ever seen. Ask her how she built those skills ( then tell me please ).
I truly believe fundraisers and entrepreneurs need to hang out more - it’s ironic to call these three the suits, they are professional business people but they are truly uncommon and unsuitishly dynamic each in their own way.
Rona Birenbaum is a financial planner. There are hundreds of thousands of people in this profession in Canada and yet she stands apart. I spend so much time wishing for the residents of Bay St. to get the power of social business – Rona gets it. Take a look at this awesome video.
Andy Kovacks is one of my oldest friends from University – it’s not his friendship that keeps us in touch. It’s the fact that he is THE most successful person I know from University because he goes to work and works smart every single damn day. I have huge admiration for how he’s built his business, I have enough friends. I don’t have enough friends with a career. Also, um, ask Andy about Karate.
Don’t let his freaky icon scare you but yes Ryan Coelho is a human brand! An entrepreneur of crazy energy, this TEDx speaker is someone who helps hundreds reach their goals each year. When you meet him, it’s indeed #GameOn
Stewart Lewis was the leader of an international professional association in Estate Planning, a former journalist and is thinking about a hop into the social-profit sector.
Afsheen Malik is a telecommunications professional but I know her as an aspiring financial educator at heart. In a few years she will be teaching Canadians how to improve their financial health, ask her about it.
THE KNIGHTS OF THE ROUNDTABLE – FUNDRAISERS
Fundraising is at the core of my personal career path, and at the core of my business network. Some fantastic fundraisers are joining us, here they are.
Rickesh Lakhani (the King in the North! ) is a running-mate in my life. Besides our profession, we read many of the same books, we are dads, we drive the same car! We’re also trying to figure out the future of fundraising, social media, management – and because we’re of the same generation one day we’ll need to step into leadership. Together we’ll be ready, I’m grateful for him driving down to be with us!
David Kravinchuk is a Fundraising Pharmacist?! Well that’s the name of his consulting firm and I’ve seen his work, he has the cure for what ails you. Several of you are fundraising executives, talk to David he can cure some of the things that rot your shop and erode your social-profit.
DISRUPTORS – THE FUTURE OF PHILANTHROPY
One secret of professional fundraising is that most people working in the sector “fell into it” like a trapdoor in a Saw movie or something ( “I woke up at Golf tournament covered in pledge forms! The Horror!” ). Well, Canada’s largest postgraduate fundraising program at Humber College ( which, full disclosure I am a fan and Advisory Committee member of ) is creating the next generation of leaders from scratch – who are these crosstrained warriors of social-profit? Meet three of them on this walk Laura Champion, JJ Sandler ( of bartending for good ) and Richard “Dickey” DeLisle.
NEW FACES (MOSTLY)
So, meeting with people you know is the dumbest networking strategy in the world. It’s like trying to meet new people at a family-reunion. So although I’ve met some of you before most of you are total strangers and that’s awesome. I hope you find value in this day and it’s my highest priority to meet and speak with you as we walk! Who are these folks?
(I didn’t want to mix up your profiles so I took some guesses on the links)
Apologies if I missed anyone, again, just show up if you want to come. And if you can’t come, don’t worry I won’t be insulted. That’s what “ YOU invited YOU” my networking philosophy is all about.
Dress appropriately (character casual, I’m wearing loud colours so, there’s that ), bring water, bring money for transit and lunch if you’re joining us ( optional ) for Dim Sum at the awesome Sky Dragon or in Kensington market.
You have my mobile number in the reminder email I sent, see you at 9am at Starbucks on Bedford!
Wednesday, 26 June 2013
But in a world where fundraising permeates ALL of life, I will confess my distaste for the unpleasant parts of the machine…. July 7, we will gather and… You will not get a T-shirt, you will not sell chocolate almonds, you will not wear a number a ribbon or a pink feather boa, there will be no growing moustaches, there will be no shaving hair, there will be no medals, I will not play 2-unlimited to pump you up, no celebrity will give a heartfelt testimonial – there will be no pledges, there will be no golf, this is an anti-fundraising zone.
Now, recently you may have read that sitting is the new smoking, well networking indoors is a leading cause of boredom so let’s bust out of that mold and bust-a-move!
Like a previous event I held, I’ll be breaking out of my comfort zone. This is on a Sunday, it will probably be warm, civvies only folks. Hawaiian shirts and character-wear is encouraged, judgements are discouraged. My suits are my armour and true entrepreneurs play without that safety net, this is training for me too!
We start, where else, at Starbucks at Bedford and Bloor outside St. George subway station next to a green p parking lot. We’ll do some pretty beautiful urban walking downtown and over to Chinatown/ Kensington where we’ll end with lunch. The group is already over 20 so there will be different options for lunch, cost for the event is only for what you eat.
We meet at 9am, we eat at noon.
See you July 7, Paul Nazareth
Sunday, 23 June 2013
Nice to get a shout-out on one of Canada’s most listened to morning shows – CBC Metro morning last week.
Dozens of peers, emailed, phoned and tweeted – Paul why are you baking cookies for the hosts of a radio show?!
It all started on my one annual clothes shopping road trip, when I buy ALL my business clothing accessories for the year in one shot.
I saw this bow-tie set and thought of Matt Galloway the host of my favourite CBC radio show. Now Matt rocks the bow-tie, not as much as Mr. Enright but he’s a champion of being a man whose life doesn’t revolve around just beer and sports, he’s curious, he loves his city, and he inspires me.
My buddy who was with me quipped “that’s weird man, buying a bowtie for another dude. That’s something you pretty much only do for family”. Then I realized, CBC has a spot on my personal board of directors, I grew up on Metro Morning for breakfast and As it Happens for dinner thanks to my father. Matt and the huge crew of Metro morning are indeed part of my family, I’m addicted to CBC Podcasts - I’m so grateful for all of them.
So I got baking, cookies for business family ( past co-workers of mine will know about this ) and I dropped them off Friday. Thanks gang, you make this city, this country, a better place to live.
Ps. For the 1000th time, I’m not directly related to Errol Nazareth but I did reach out to him on LinkedIn years ago and recently was part of the push convincing him to join Twitter! So welcome and follow him here if you’re a fan of the show!
Working for charities for more than a decade and having a family means that every dollar I spend on something, could have been donated to good causes or spent making my kids happy.
So I ruthlessly put together a budget, a small one. And make just two purchases for the whole year. Yes. Two. The first, I rely on the advice, teaching and good value of my guys, Tom and Tom Jr. in Toronto’s Kensington Market for suits. I never go over budget, I always walk away feeling more confident.
The second, I research all year ( thus my pinterest board ) and take ONE road trip to purchase all accessories. The man road-trip I call it, pocket-squares and ponderosa steaks – I get all I need for less than most guys spend on one suit, and a $9 steak for dinner.
This year, I took a couple buddies of mine. One who was self-admittedly brand obsessed. Hugo Boss, Hugo Boss is all I heard the whole day. We argued and argued, a discussion I have often with other young up and coming men about brand Vs. value. On one side, is the idea that you can buy class. That a Hugo Boss suit ( which are exquisite no question ) makes anyone look successful. On the other, I believe that with research and creativity even on a budget, you can look as good as you want to and have the confidence you desire.
In the end, I came back spending less and having more than my friend’s couple items purchased from dear Hugo. The suit and tie is still the prison-uniform of the business sector, but if the warden lets you choose what to wear, why not have a little fun yes?
Life is short, express yourself.
So to those young men, the up and coming, if you want to look good on a budget watch these video’s, take a look at this board, series of articles, get this app, style is part of your success – no matter where you find yourself in this debate, get on it.
You don’t want to be shabby suit guy on the left, right?
Thanks for reading, weight in on the debate below!