One tweet. 
Just one.
On a Wednesday night : “Dear Twitter network, my office is having a book sale for @UnitedWayTO – Anyone wanting to donate books, DM I’ll pick them up.”
Within 24 hours, I had three offers and had to stop taking books for fear I couldn’t deliver them to the department taking them or fit them in my Zipcar! Within one week, three people had given me almost 300 books. If I had taken all offers, I would have had more than 1000 books.
From one random, undirected tweet.
Imagine if there had been real intent or strategy behind that ask? 
For the converted, hey you know the power of social media for philanthropy and social business. Let’s remind the naysayers, it’s time to dip your toe in the water!
Create an account, learn the lingo read Unmarketing on why organizations need to invest and for the business set Scott’s new “Book of Business Awesome” will help with that nagging ROI itch too.
On that note, it’s not a big deal to anyone but me, but I crossed 2000 followers on Twitter this week – A humble thanks to all of you who read, respond and engage. Thank you for allowing me to be a part of your net
work!
And to those three people, I thank you – and the United Way of Toronto thanks you too! I leave you with a little video note from them…
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